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Foam cheesehead is hot when Packers do well

GREEN BAY, Wis. (AP) -- There's no milk, bacteria, fermentation or refrigeration at this Wisconsin cheese factory. That's because they are making foam cheeseheads.

Ralph Bruno invented the yellow wedge in 1987 from his mother's couch stuffing and it has since become popular, particularly for Wisconsin sports fans and residents.  

His company, Foamation Inc., moved into a new location in 2016 and soon started tours where people can make their own cheeseheads or other foam products.

He says sales always pick up when the Packers do well, so sales should be brisk this week with the Packers taking on the 49ers in Sunday's NFC Championship.

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