College athletics sees surge in nonprofits paying players

By JIM VERTUNO and PAT EATON-ROBB Associated Press

The new world of college athletes getting paid for endorsements has created a rapidly expanding pop-up industry.

Nonprofits are being formed to set up athletes with deals that pay them to promote charities.

The nonprofits are pitched as feel-good partnerships.

But they also raise questions of whether their mission it to support charities or exist primarily to funnel money to athletes for a tax deduction.

A bill has been filed in Congress to limit some of those tax breaks.

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