Coca-Cola, Molson Coors teaming up on hard seltzer
By MATT OTT AP Business Writer
SILVER SPRING, Md. (AP) — With the help of Molson Coors, Coca-Cola will start selling the "hard stuff" — hard seltzer, that is.
The companies said the new alcoholic beverage will come in the form of Topo Chico Hard Seltzer, which they hope to have on shelves in the first half of 2021.
The hard seltzer will come in four flavors: Tangy Lemon Lime, Exotic Pineapple, Strawberry Guava and Tropical Mango.
Molson Coors, which has two other seltzer brands in its portfolio, will handle the marketing, sales and distribution of the alcohol-infused mineral water, a product that has seen massive growth in the U.S. recently.
BIG NEWS: Molson Coors and @CocaColaCo plan to bring Topo Chico Hard Seltzer to key markets in the U.S. starting early next year. Our first four flavors? Tangy Lemon Lime, Exotic Pineapple, Strawberry Guava and Tropical Mango. https://t.co/t2HTDjeM9t— Molson Coors Beverage Company (@MolsonCoors) September 29, 2020