Wisconsin Humane Society and MADACC Team Up with Finding Rover App

The Wisconsin Humane Society and Milwaukee Area Domestic Animal Control Commission are partnering with Finding Rover.

According to a release from Humane Society, Finding Rover is a free social media based app that uses facial recognition to help reunite lost dogs with their owners.

It enables people to view stray animals in care at MADACC in Milwaukee and WHS in Racine and Ozaukee Counties.

Finding Rover receives data on the lost dogs MADACC and WHS intake as strays or abandoned animals, and posts those photos and basic information to the Finding Rover app.  People can then search for their animal on their phone, filtering by various fields.  In addition to location, breed, age, etc., Finding Rover will comb their listings for the top five closest matches based on facial features.

Every dog adopted from MADACC and WHS will also be pre-registered in the Finding Rover database; they can be automatically transferred to an owner’s Finding Rover account after adoption.  If that dog ever gets lost, an owner can use using the Finding Rover facial recognition search to help bring his or her lost dog home.

“We highly encourage everyone to register with Finding Rover,” said Karen Sparapani, executive director at MADACC. “We know that ID tags and microchips are critical in reuniting lost animals with owners, and Finding Rover’s platform is yet another great way to make sure more lost dogs are quickly returned to owners.”

To use Finding Rover, simply download the app to your Apple or Android device or access the app through the website, www.FindingRover.com.