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Salvation Army falls short of goal for 2017 Red Kettle Campaign

MILWAUKEE (CBS 58) -- For the first time in 12 years, the Salvation Army of Milwaukee County did not meet their goal for their annual Red Kettle Campaign. 

The campaign brought in $3,672,133, just $127,867 short of the $3,800,000 goal. Because the goal was not reached, Major Steve Merritt says he will now need to evaluate all 80 programs and services provided in Milwaukee County by the Salvation Army and cut funding or staff time spent on certain programs and services. 

According to the Salvation Army, 2017 was a unique year for fundraising, as thousands of local donors also gave more than $380,000 toward the Salvation Army of Milwaukee County's fundraising efforts for Hurricane Harvey, Hurricane Irma and Hurricane Maria.

The Salvation Army says eighty-seven cents of every dollar raised during the Red Kettle Campaign stays locally whereas 100% of the money donated for disasters goes directly to the area in need. 

The Salvation Army is still asking for donations, saying donations can be made year-round. If you would like to make a donation to The Salvation Army Milwaukee County, you can:

  • Send in a check: The Salvation Army, 11315 W. Watertown Plank Road, Wauwatosa, WI 53226
  • Text “Milwaukee” to 41444
  • Donate online at www.SAmilwaukee.org
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