Portillo's Launches Heart-Shaped Cake to Benefit Charity
Portilloâ€™s, the restaurant chain known for its menu of Chicago-style favorites, proudly announces the launch of the companyâ€™s donation program Portilloâ€™s For Good. Through Portilloâ€™s For Good, local and national non-profits can partner with the brand to assist in fundraising and support of charitable giving opportunities.
As its first Portilloâ€™s For Good brand-wide initiative, the company is partnering with the American Red Cross on the charitable program, Cake for a Cause. Timed to coincide with Valentineâ€™s Day, Portilloâ€™s is offering a limited-time menu item: Heart-Shaped Chocolate Cake ($14.99), a fun holiday spin on the brandâ€™s iconic dessert. Portilloâ€™s Chocolate Cakes are baked fresh each morning, using a proprietary recipe.
Available in restaurants from February 10-14, a portion of proceeds from the sale of Heart-Shaped Cakes â€“ up to $25,000 â€“ will be donated to the relief organization. The Heart-Shaped Chocolate Cakes are also available for pre-order beginning Tuesday, January 17; customers can reserve the sweet treat by calling 866-YUM-BEEF or ordering online at www.portillos.com.
â€œPortilloâ€™s has always valued the importance of belonging to the local community and finding ways to support charitable endeavors,â€ says CEO Keith Kinsey. â€œAs a Marine, our founder Dick Portillo has supported charitable giving to support our service men and women. It was a natural fit to partner with the American Red Cross in launching our Cake for a Cause and Portilloâ€™s for Good programs.â€
â€œSupporting military families has been part of the Red Cross mission from the beginning,â€ says Celena Roldan, Chief Executive Officer of the American Red Cross of Chicago & Northern Illinois. â€œOur founder wrote handwritten letters to families of soldiers to help keep them informed of their status. The Red Cross continues to carry on this mission through our Service to the Armed Forces programming, which helps members of the military, veterans and their families prepare for, cope with, and respond to, the challenges of military service. We are honored to partner with Portilloâ€™s to advance this work and we are so grateful for their continued contribution.â€