March Madness Gets Bars, Businesses Fired up
March Madness in Milwaukee means excitement spilling out of the Bradley Center and right into bars and businesses. I visited the Brass Alley off Old World Third Street to see how they're preparing. One of the operating partners, Jeremy Poost, says it entails plenty of prepping with food and drink. This location is literally a stone's throw away from the Bradley Center, making it a perfect spot for sports fans and party goers to hang out this weekend. And the fact it's St. Patrick's Day on Friday only adds to all the fervor.
Poost does say he's have designated people keeping an eye out for out of control drinkers. But he's hoping for a smooth weekend. Also, this particular bar and restaurant will be a big draw for various alum from different colleges and universities, including Purdue and Butler.
Poost is expected to see his business increase by at least 30% because of what's happening the next few days.