Milwaukee Wave Names Sue Black President & CEO

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by Matt Doyle

MILWAUKEE---From county parks to professional soccer.

After being fired in August, former Milwaukee County Parks Director Sue Black has taken her career in a whole new direction.

"I love Milwaukee, I love Wisconsin," Black said Wednesday.

 Black wanted to stay in Milwaukee.  She'll do so in a much different role now.

She takes over as President and CEO of the highly successful Milwaukee Wave indoor soccer team. 

When asked of her goals, Black said, "I want the community to get to know the players.  As I've gotten to know these guys, they're amazing.  They're from all over the world. They live here, they give back to the community."

Team owner Jim Lindenberg looked at other candidates over the past year.  He says black fits this job perfectly.

"She has connections in the political system.  She knows corporate sponsorships, she has media connections, she loves Milwaukee, she loves the Wave. It's just a great combination."

Lindenberg says he wants more people to know about what the Wave do beyond the soccer field - beyond the team's multiple championships.

"It's more than just indoor soccer,” Lindenberg said.  “It's an organization that helps this community a lot and a lot of people don't know that.  She's going to help in that area."

Black will also lead the “Wave of Hope” - the charity arm of the Wave.  Wednesday  the team invited thousands of school kids to watch.  Black says those kids are soccer's future.

"Soccer is obviously the world's largest sport. I think the next generation's sport, it'll just come with it.  If you make the games interactive, fun, and exciting - we'll just keep doing that and make it better and better."

The team has won 15 straight games and already clinched a playoff spot.  The Wave host the Rochester Lancers Sunday at 3:00 p.m. at U.S. Cellular Arena.

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