"I don't think Cyber Monday will ever be as big as the traditional Black Friday," said Marquette Marketing Professor Felicia Miller.
You might be out of luck when it comes to the big black Friday door busters, but the sales aren't going anywhere.
"They (retailers) reach out to their customers electronically so that they know that they can continue to buy online well beyond the traditional holiday shopping day," said Miller.
Many retailers will offer sales up until Christmas, but many online sales were offered today.
"Predictions are that Cyber Monday sales will be up 2% hitting the 2 billion dollar mark," said Miller.
CBS 58's Lila Carrera Reports.