GLENDALE -- You might think after six years, waiting in line overnight for an iPhone would be old news. But some of the people CBS-58 talked to say getting the new model is just part of the full experience.
"It's kind of like you need to have it," one shopper said.
"It's kind of what we call our Super Bowl every year," an AT&T manager explained.
And it's still kind of a big deal. People all over the world lined up outside Apple and cell phone stores waiting for the new iPhone 5S and 5C.
"[The first two people] were here about 11, 12 o'clock at night," Matt Taylor said. "So, decided with the weather and needing sleep that probably wasn't the best idea."
Taylor came to the AT&T store on Port Washington Road around 5 a.m. He ended up being fourth in line.
"You meet some new people, talk about the phone, talk about random things," Taylor said. "You know it's one of those things maybe you do once a year, maybe you don't do it again."
"We rarely see any sort of frustrations with anyone in line," AT&T's Wisconsin Sales Director David Ven Roy said. "They're generally happy to be here, happy to get the latest, greatest technology."
Less than a half-mile south, a crowd started gathering even earlier at the Apple store in Bayshore Mall. Daniel Sotomayor was first in line at 9 p.m.
"No pre-orders and the demand was a lot higher than anything, so I definitely had to wait in line," Sotomayor said.
iPhone lovers spent part of the night soaking in rain and dealing with light showers Friday morning. But new features like a fingerprint scanner, better camera and some hospitality from the stores made it all worth it.
"They've been great, they've been giving us coffee and water and taking care of us all night," Sotomayor said.
"You get a new phone, you meet some great people," Taylor said. "You kind of remember these things for the next couple months until it happens again and you're back out here at four in the morning."