Black Friday Overkill?

Major Retailers Opening on Thanksgiving Night

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by Michele McCormack
by Stephanie Brown

MILWAUKEE-It was a tradition; lining up for hours for deals once the stores opened at midnight the day after Thanksgiving.

But several retailers are doing away with "Black Friday."

Instead, they're opening their doors at 8 p.m. on Thanksgiving night.

Wal-mart and Toys R Us are among the big retailers getting the jump start this year.

CBS 58's Stephanie Brown had some spirited reaction from shoppers Monday.

"Never, I would not think of shopping then," Nina Hunter says, "It's wrong. It's supposed be a family day."

Macy's Department store said it will absolutely not engage in Black Thursday sales, so its sales associates can be assured some family time.

But stores like Toys R Us are planning special goodie bags and promotions to bring people in shortly after turkey, trying to debunk the conventional knowledge that the best deals on toys come in the final two weeks before Christmas.

Target stores which are opening at 9 p.m. on Thanksgiving say the shopping experience is meant to be shared with families.

That sentiment hasn't stopped an online petition started by Target workers against the early opening.

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