Attendance and revenue increase at Summerfest 2013


by Jesse Tovar

MILWAUKEE -- Summerfest, "The World's Largest Music Festival," grew in revenue and attendance this year while introducing new partnerships and offerings at the festival.

Summerfest drew in 840,356 patrons, an increase of 4.3% over 2012's 805,437 attendance. Festival fans traveled to Milwaukee from 49 other states and 40 countries, including Australia, Brazil, France, Spain, Mexico, Germany, Uganda, and Poland to name a few.

Food and beverage sales at the event increased by 7% over last year's totals in the same categories. Also, business to business sales rose by 4.1% including 80 sponsors and media partners that were a part of Summerfest 2013.

An event as successful as Summerfest, can only happen with those who plan, promote, and execute it each year. Approximately 140,000 hours were worked by 2,000 seasonal employees during the festival. In addition, 875 volunteer shifts, about 5,400 hours from 400 volunteers and drivers, helped make the festival run smoothly.

In 2013, new daytime enhancements allowed festival fans to enjoy more than just music at Summerfest. The new additions proved to be popular as festival-goers took 4,105 paddleboat rides and 4,181 zipline rides, while the Verlo Mattress Skyglider provided 92,566 trips down the festival grounds.

"This year's event was outstanding! From the music, food, beverage offerings, new daytime enhancements and promotions, attendees were able to 'Smile On' in a big way," said Don Smiley, President and CEO of Milwaukee World Festival, Inc.



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