Doggone It! We Energies searching for canine safety ambassador

MILWAUKEE COUNTY (CBS 58) -- We Energies is once again searching for a canine safety ambassador for their safe digging campaign.

If you see your dog digging a hole in your yard, snap a picture. Your dog can help We Energies spread an important safety message: Doggone it! Call Diggers Hotline (811) three days before you dig.

The winner of last year’s campaign, Charlie was featured in an ad unveiled at Energy Park at the Wisconsin State Fair.

This year’s winner will reach an even bigger audience through digital billboards in Milwaukee during a one-day blitz on Aug. 11. That is 811 day – a day to raise awareness about safe digging.

To enter the contest, snap a photo of your dog when its digging and submit it to the We Energies Facebook page no later than 5 p.m. on July 16.