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Corporate Support and Special Ticket Promotions Keep the Good Times Rolling at Summerfest


A Happy Hour ticket promotion got Summerfest goers in for just $5 dollars on day 2 of world's largest music festival.

Between 4- 6 p.m. specials on beer and brats along with bright sunshine set the stage for robust crowds, even with rain and the threat of storms in the forecast.

Providing special promotions each day is a proud tradition.

"Our 40 staffers work year 'round asking 'how we're going to keep the quality of the festival," explained Vice Pres. of Marketing Sarah Smith Pancheri. "But also making sure it remains accessible for all of Milwaukee. The legacy is this treasure that remains accessible to everyone."

The idea is to allow locals and visitors alike to visit multiple times because so many promotions involved deep discounts and outright free entry.

Corporate sponsorship has kept such giveaways going for 49 years.

"The history of Summerfest is the breweries," said Smith Pancheri. "That's why we're so proud of our Miller Coors connection. All our corporate partners.
Under no circumstances could we do it without corporate support."

For more information on ticket prices and promotions click here.

Remember the CBS 58 News at 4 will be live every weekday for the entire run of Summerfest. 

If you're at the grounds, stop by and say hi to Bill and Michele who will be at the Harley-Davidson Roadhouse VIP deck.

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