TouchVision Founder comes to Milwaukee to launch "newsmovie"

the dramatic reinvention of 24/7 news


by WDJT Editor

MILWAUKEE-TouchVision founder Lee Abrams in Milwaukee Thursday for the official launch of his his new concept in an information world. He calls it a newsmovie rather than a newscast.

"We wanted to treat news like we were treating rock radio, that was the roots of it," Abrams told dozens of staffers from CBS 58 Milwaukee who had gathered for a luncheon.

 TouchVision is now available in beta mode for Milwaukee residents only, on all four consumer screens: Weigel's Milwaukee station, WDJT-58.4 (on Time Warner Cable channel 984 and Charter Cable channel 966); at ; and on free, down loadable apps for Apple IOS and Android-powered devices. The award-winning news team at Milwaukee's CBS-58 will provide local news, sports and weather updates to TouchVision's hour-long news cycle format throughout the day.

"We want it to be cinematic, beautiful pictures," Abrams promised.

But he said they would also educate the consumer.

 TouchVision reinvents news by providing timely, unbiased and engaging stories that are presented in a manner unlike anything currently available. CEO/Co-Founder Steve Saslow said, "TouchVision's mix of news, unique features, stunning visuals and dramatic soundtrack are the right combination to engage young adults."

"CBS 58 is committed to giving Milwaukee viewers the best news and information programming in the market as well as innovative ways to receive it. TouchVIsion will provide the top news of the day, along with enlightening features, all of it presented in a distinct, different style from traditional newscasts," WDJT General Manager Jim Hall said.

Comedian and Commentator Felonious Munk says he wants to engage people who have been apathetic about world events.

"The economy is a serious situation there's nothing funny about that, but there's one thing we can agree on the way we've been handling, on the left and the right, isn't working," Munk declared while trying to give some insight to his contribution to TouchVision.

Managing Editor Kathryn Janicek is a Marquette University graduate.

As part of its strategic relationship with TouchVision, Weigel Broadcasting (which owns CBS 58) will launch TOUCHVISION in its other TV markets -Chicago, South Bend, Ind. and Rockford, Ill. - in the coming months.



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